Sugoi Becomes the Latest Brand Added To Aleva Stores

Aleva Stores is always on the lookout for premier brands to add to their many websites and the latest addition is Sugoi.

Sugoi is Japanese for “incredible” – so you know what to expect when you delve into Sugoi products. Founded in 1987 by David Hollands and Carol Prantner, Sugoi got its start as a basement operation and its goal was to address the short supply of genuine technical cycling apparel. Very quickly, Sugoi earned a cult following among athletes seeking the best performing, best-looking apparel available.

Over twenty years later, Sugoi has cemented itself as an international company that offers hundreds of technical garments and accessories, including layering pieces, jackets, shorts, socks and hats.

Aleva Stores further continues its compression apparel roll out with this newest addition. Bringing in Sugoi allows Aleva Stores to add yet another brand to SocksAddict.com and RunningSocks.com, along with further rounding out the inventory available on the soon-to-launch AthleticCompression.com.

Sugoi is an exceptional brand and Aleva Stores is excited about the addition to its inventory.

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