Sugoi Becomes the Latest Brand Added To Aleva Stores

Aleva Stores is always on the lookout for premier brands to add to their many websites and the latest addition is Sugoi.

Sugoi is Japanese for “incredible” – so you know what to expect when you delve into Sugoi products. Founded in 1987 by David Hollands and Carol Prantner, Sugoi got its start as a basement operation and its goal was to address the short supply of genuine technical cycling apparel. Very quickly, Sugoi earned a cult following among athletes seeking the best performing, best-looking apparel available.

Over twenty years later, Sugoi has cemented itself as an international company that offers hundreds of technical garments and accessories, including layering pieces, jackets, shorts, socks and hats.

Aleva Stores further continues its compression apparel roll out with this newest addition. Bringing in Sugoi allows Aleva Stores to add yet another brand to and, along with further rounding out the inventory available on the soon-to-launch

Sugoi is an exceptional brand and Aleva Stores is excited about the addition to its inventory.

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Aleva Stores Adds Under Armour to its Inventory

The latest move by Aleva Stores is the addition of Under Armour to its online stores. Not only will the addition further boost the sock selection found on and, but athletic apparel as well.

Founded in 1996 by Kevin Plank, Under Armour is an originator of performance apparel. Under Armour engineers gear to keep athletes cool and dry throughout the course of a game, practice or workout.

Technology behind Under Armour’s very diverse product offerings may be complex, but reaping the benefits is simple: wear HeatGear when it’s hot, ColdGear when it’s cold, and AllSeasonGear between the extremes.

Under Armour’s mission is to make athletes better through passion, design and the relentless pursuit of innovation. Much like Aleva Stores, Under Armour cares about the people and wants to make their experiences better through quality and top-notch business.

Aleva Stores is thrilled to be able to add Under Armour to its online stores. The addition is sure to fuel the fire that is the best sock site around,

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We’re Now Carrying Thorlos!

One of the most popular sock brands around, Thorlos, can now be found on Aleva Stores websites such as and

The full line of Thorlos socks is the latest addition to the always growing inventory at Aleva Stores. By bringing in Thorlos, more running, hiking, winter, basketball, dress and plenty of other socks will be at the disposal of visiting consumers.

Thorlos have grown wildly popular and known for their fat pad protection. Thorlos socks protect fat pads from shearing forces by transferring these forces from fat pads to the cushion fabric, where fat pad degradation has already occurred. Thorlos’ engineered fabric helps replace the function of the natural pads. Put Thorlos on your feet and you’ll find yourself having a more natural environment inside your shoe.

The addition of socks for the 30-plus activities Thorlos has to offer is just another reason is the go-to spot for all things socks.


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Black Friday/Cyber Monday Deals – Time to Save on Socks!

Thanksgiving is here again and that means family and friends are gathering, delicious food is being made and devoured and there are deals everywhere.

Now through 11/28, and are offering a slew of deals on various brands.

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8 Winter Socks You’ll Want To Have

The colder days are approaching fast and when it comes time to go dashing through the snow in a one horse open sleigh, you’ll want a pair of excellent winter socks on; or it may not be o’er the fields you go.

Recently, we discussed options for winter running socks, but now we will expand upon that and look into eight solid choices you can make come this winter.

1. Wigwam Canada Crew Socks

Wigwam Canada Crew Socks are the thickest and warmest sock you’ll find in Wigwam’s arsenal. This is a sock not meant for athletic pursuits, but designed for those bitterly cold days. Consider the Canada Crew when you have to go out and shovel the driveway or take the kids sledding. A fortified sole, conventional toe closure, and stay put leg all help make this sock one of the best options when that snow starts to fall.

2. Bridgedale Endurance Trekker

The Bridgedale Endurance Trekker is a medium-cushioned sock that warms like a heavy-cushioned sock. Even though they’re designed for hikers trekking through cold locations, you can sport Bridgedale for any cold-related occasion. With WoolFusion technology, you’ll get the warmth plus excellent moisture-wicking capabilities. Get the warmth without much bulk!

3. Fox River Norwegian Crew Socks

Made of Ragg wool, the Fox River Norwegian Crew Socks will keep you warm and comfortable while providing you with the performance and the durability you need. In September of 2010, the Norwegian Crew was featured in GQ as a modern version of returning classic styles. Stay warm and look stylish all winter long with the Norwegian Crew. No need to worry about it shrinking either, its stretch nylon core helps it retain shape, wash after wash.

4. Darn Tough Coolmax Hike-Trek Cushion Socks

Darn Tough Coolmax Hike-Trek Cushion Socks provide a snug-fit, medium-cushioned sock with lots of durability. Although intended for hiking, this sock is a personal favorite, and my go-to choice to wear to the office or when I’m on the go in the winter. These socks don’t slip one bit, so no need to worry about having to pull your socks up when you’re out in the cold. Get through those tough winters with Darn Tough.

5. Feetures Pure Comfort Medium Cushion

Feetures is another brand I’ll find any excuse to slap on my feet at any given time. While the Feetures Pure Comfort are designed to be a performance hiking sock, they’re also a great sock to be wearing around the house during the cold days of winter. The soft cushioned feel of these socks make you forget all about the dreadful cold and bring your feet nothing but comfort and warmth.

6. Just About Any SmartWool Sock

SmartWool is one of the most recognized and adored sock brands around, and rightfully so. The Merino wool comfort is outstanding, which is why it’s hard to go wrong with SmartWool in the winter.  I remember when I was wearing a relatively light SmartWool sock during a drive into work when the car still wasn’t heated up and my feet were probably the warmest part of my body. Now, if you get into more of their athletic socks, yeah that may not be the most ideal winter sock. However, with superior moisture, temperature and odor control, it’s hard to pass up a SmartWool sock when the snow is a-fallin’.

7.  Fits Rugged Hiker Crew Socks

While the brand name isn’t as recognizable as some of the others, Fits Rugged Hiker Crew Socks will keep your feet just as warm and comfy as the others. This sock is even a staff pick. Made for the trails, but worn everywhere, Fits Rugged Hiker Crew gets the job done with Merino wool and it fits like a glove. Stay warm all winter with Fits.

8. Wigwam 40 Below

As you can probably guess by the name, The Wigwam 40 Below Socks were made for the cold. If you’re about to be out in the cold for a long time, these are the socks you want on. With full cushioning throughout the entire sock, Wigwam 40 Below presents you with a bulkier sock that will really keep you warm during the coldest of conditions. The 40 Belows are perfect for those long and cold treks or just when it’s ridiculously cold.

Of course there are many more options for your cold-weather endeavors, however the eight socks above we’ve laid out are more than perfect options to go with this winter. To browse an array of winter socks, visit

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Running In A Winter Wonderland – With The Best Winter Running Socks

image via

It seems silly to write about running in the winter when it’s almost 60, yes 60, degrees in Michigan today. Michiganders know weather is a tricky son of a gun and you really never know what to expect. It could be 60 one day and the next, we’ll have snow. It’s never too early to start getting your winter running wardrobe ready to go.

Winter running can be brutal. Some people may find solace on a treadmill in some gym, but for others, they brave the conditions and run outside no matter what.

Running in the winter can be tricky — especially when people don’t shovel their driveways. Sometimes you’re trudging through several inches of snow and each step you take makes your feet colder and colder.

So besides higher cuts and more cushioning, what should one look for in a winter sock? Well, let’s discuss!

First, let’s take a look at Drymax Cold Weather Running Sock. As you can probably assume by the name, this is a sock specially made for the cold temperatures. Drymax prides itself on being the number one sock to keep feet dry and this is especially important come winter. Wet socks are a big enemy to your feet. Moisture can pull heat away from your skin 23 times faster than air. Moisture can reduce skin temperature so rapidly that wet feet feel painfully cold and are susceptible to frostbite. With Drymax, you’ll have a dual layer moisture removal system to instantly remove the moisture from your skin. Drymax fibers have the lowest thermal conductivity of fibers used to manufacture socks. These fibers can keep feet warmer more than other fibers because they conduct less heat away from the skin.

Drymax Cold Weather Running Socks are knit with Hollow Core polyester fibers on the outside to increase overall insulation. Due to the wind chill factor, the front part of your leg tends to get the coldest, so this sock has a third layer of Drymax fiber insulation. This sock presents one of the best options for winter running due to comfort and moisture-wicking capabilities. You won’t be complaining about cold feet after your run with these socks.

SmartWool is another option to consider when the snowflakes start falling. Well-known for their skiing socks, SmartWool also offers some great socks for running. Made with Merino wool, SmartWool PhD Running Socks regulate temperature and moisture. They will help you stay warm in the winter and cool in the summer. However, since their “light” models are still pretty bulky, most people do just stick to them as a winter sock. With its moisture-wicking capabilities your feet will also stay dry, meaning they stay warm too.

Along with temperature and moisture control, Merino wool also brings odor control into the mix. When the run is done and you’re transitioning from running shoes to slippers, you won’t get a whiff of something smelly.

Another winter option is to wear some kind of liner and then another pair of socks over that. Maybe grab a pair of toesock liners and then you could probably wear any other kind of running sock over it and you’ll get the warmth and performance factors you need.

Remember, just because a sock is thick, doesn’t mean it’s a good option for winter time running. Stay away from cotton at all costs and make sure you have something that will wick moisture away. In fact, you can probably get away with a lightweight sock as long as it removes moisture effectively.

Get through winter with all 10 toes still intact by visiting or

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Improving Health & Wellness With The Help Of…Magnets?

Growing in popularity, especially in sports like Golf, are magnetic necklaces and wristbands. At first thought it doesn’t seem like something as simple as a magnetic necklace can do something beneficial for you. Well, let’s get a little technical here to fully understand what these things can do for you.

For example, Trion:Z uses award-winning magnetic and negative ionic technology to help its customers get the full benefits. They use their Alternating North-South Polarity Orientation (ANSPO) system, which is comprised of 1,000 Gauss axially magnetized magnets to maximize magnetic field flow. What does 1,000 Gauss mean? Well it’s a unit of magnetic induction, duh! (Don’t worry I had no idea, too).

Magnetic necklaces and wristbands help balance your body’s electrical makeup and advance the healing process. Sometimes your body will have too many positive ions due to strenuous physical activity, exposure to UV Rays, cellphones, etc. Too many positive ions can make your body send false signals to your muscles and nerves. Since your body is powered by electrical impulses going to your muscles and nerves, getting these false signals can turn into lack of concentration, fatigue, heightened sense of pain and restlessness. So this is where negative ion technology, like Trion:Z produces, comes in handy. Wearing the wristband or necklace can restore the balance in your body, and improve your well-being.

So what are the exact benefits people can gain by using products like the ones Trion:Z manufactures? These products can help relieve stress, give you an energy boost, increase your focus and improve circulation.

Getting all the science behind products like these can be a headache for some. What people really want to know is, do these products really work? Facing the same question, I went ahead and Googled about this stuff and read what some people are posting on message boards. The responses I read were mostly positive. Allow me to share one with you:

Been wearing mine now for a couple of weeks, and I have noticed I have been sleeping better, and some of my aches and pains from golfing and playing basketball seem to be gone or go away quicker. I love it so far, and have been telling all my friends and the girls I coach about them too.” Via

If you don’t want to rely on some internet post to try out a magnetic wristband, consider the fact that many golf pros wear them:

With the research and development behind Trion Z, I believe they help my body stay balanced and feeling good.” – Rickie Fowler via

Trion:Z is an important tool that helps maintain my focus and gives me great confidence in my abilities on and off the course.” – Rory McIlroy via

If you’re looking to restore your balance during golf, running, swimming or any other sport, take a look into brands like Trion:Z.

You can find select products from Trion:Z at or

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